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How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

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Want to become a successful Ozon seller and maximize your sales? Discover effective strategies, tools, and tips to achieve outstanding results on this platform. Read our guide and start your journey to success today!

Ozon is Russia's leading marketplace, offering entrepreneurs vast opportunities to grow their business. As the platform's popularity rises, more sellers aim to leverage it as a sales channel. However, success on Ozon requires not only quality products but also efficient process management.

Ozon

This article provides a detailed guide on starting to sell on Ozon and introduces the top 5 services to optimize your sales and take your business to the next level.


What is Ozon?

Ozon is one of Russia's largest marketplaces. Founded in 1998, it initially focused on selling books, music CDs, and DVDs. Over time, it evolved into a universal marketplace, allowing sellers to offer their products to millions of customers nationwide. Today, Ozon ranks as the second most popular marketplace in Russia, second only to Wildberries.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

Pros and Cons of Ozon

Identifying clear advantages and disadvantages of working on a marketplace like Ozon can be challenging, as the choice depends on various factors: your niche, product range, logistics, commission rates, and even seasonal trends. Before starting on Ozon, it’s essential to weigh the pros and cons, understand the platform’s features, and make an informed decision.

Pros of Selling on Ozon

  • Quick Start: From application submission to receiving your first orders, it takes about three weeks.
  • High Traffic: The platform boasts over 46 million active buyers (as of February 2024).

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

  • Integrated Tools: Built-in marketing and analytics services help manage sales.
  • Training and Support: A more comprehensive knowledge base and responsive customer support compared to Wildberries.
  • Advertising Flexibility: Transparent pricing and effective promotional tools are ideal for testing new products.
  • Logistics: Convenient delivery and storage conditions.

Cons of Selling on Ozon:

  • Commissions and Additional Costs: High fees for delivery, storage, returns, and product listings.
  • Payment System: Payments are only possible to a settlement account, which can be inconvenient for new entrepreneurs.
  • Mandatory Electronic Document Management (EDM): Electronic document circulation is required for FBO schemes and the sale of certain products.
  • Risk of Product Damage: Products may be damaged during returns.


How to Start Selling on Ozon: 7 Steps

Step 1: Prepare Documents

Depending on your status (individual entrepreneur, LLC or self-employed), you will need to prepare the following documents:

  • For individual entrepreneurs: Taxpayer Identification Number (INN); field of activity; taxation system (OSNO or STS); Primary State Registration Number (OGRNIP); company current account (only with a Russian bank); BIC.
  • For LLCs: country in which the company is registered; type of organization; Taxpayer Identification Number (INN); field of activity; taxation system; legal name of the organization (will be specified in the Agreement with Ozon); Company KPP; Primary State Registration Number (OGRN); company current account (only with a Russian bank); BIC; legal address.
  • For self-employed individuals: Taxpayer Identification Number (INN) and bank account.


Step 2. Account Registration

1. Go to the login page and click on "Sign up."

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

2. To create an Ozon ID and log in, enter your phone number and then click "Sign in."

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

3. Enter your email address and click "Get the code." Then open the email, copy the sent code, and paste it into the corresponding field.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

4. A verification code will be sent via SMS or incoming call to the specified phone number. Enter this code in the corresponding field and click "Sign up."

5. In the "Complete registration" window, choose the country from which you plan to sell.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

6. Fill in the registration number:

  • ITN for Turkey
  • Unified Social Credit Identifier for China (18 characters)
  • Registration Certificate Number for Hong Kong (7 characters)

7. Provide the legal name of the organization as per the registration documents. Enter it in Latin characters.

8. Enter the store name that will be displayed to customers. This name can be changed later in the account settings.

9. Check that the email address field contains your current contact email for Ozon. Then click "Done."


Step 3. Activate Account

Specify Your Payment Details

1. Make sure the fields "Company Name" and "Registration Number" contain information that matches your company’s registration documents. If you find any errors, correct them.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

2. Add the legal entity's address:

  • Country and City: Enter the details as stated in the company's registration documents.
  • Address: Enter only the street and building number. The maximum length is 50 characters.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

3. Choose one or more messengers and provide the phone number or username through which you can be contacted.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

4. Upload the original documents confirming state registration. The document format can be PDF, JPEG, or PNG, with a maximum size of 32 MB.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

The list of documents depends on the country where the company is registered.

5. Click "Connect Wallet."

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

  • Electronic Wallet: The system through which you want to receive payments.
  • Currency: The currency for settlements. In China, USD and CNY are available.

Authenticate or register on the LianLian Pay or PingPong platform. During registration, link your company's corporate wallet to Ozon. Then, return to your Ozon seller account.

If you are unable to connect the electronic wallet, your seller account will be deactivated. In this case, contact LianLian Pay or PingPong customer support to investigate the issue. If the error cannot be fixed, register a new seller account on Ozon and link the wallet to it.


Wait for Verification

Click "Send." Once the verification is complete, you will receive an activation email at your provided address.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners


Read and Accept the Offer

The offer is the agreement between your company and Ozon. Without the offer, we will not be able to sell your products or pay commissions.

You will automatically accept the offer when you receive the activation notification and perform any action in your personal account.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

Then, you can upload your products and start selling on Ozon.


Step 4: Choosing Products

Selecting the right assortment is key to successful sales. To do this, analyze demand, competition, and price categories.

What to Sell on Ozon in 2025

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

On Ozon, the following categories are especially popular:

  • Electronics and Appliances: Smartphones, tablets, laptops, and small kitchen appliances are always in demand.
  • Home Goods: Pillows, blankets, cookware, and furniture have consistent demand.
  • Clothing and Footwear: Shoppers frequently look for quality items at affordable prices.
  • Cosmetics and Fragrances: Skincare products, perfumes, and makeup are among the top sellers.
  • Baby Products: Toys, clothing, and accessories for children are always in demand.


Step 5. Uploading Products to the Platform

If you have no experience selling on other marketplaces, the easiest way to upload products to Ozon is by using the simplified form in your personal account. To do this, go to the "Products and Prices" section → "Add Products" and follow the step-by-step instructions. Additional methods for uploading products can be found in YouTube tutorials.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

Once the product is uploaded, its card will be created, including photos, videos, descriptions, and prices — all of which will be visible to buyers.

The product card is a crucial element of your product listing. The better it's designed, the higher the chances of a successful sale. You can always improve the card by adding new photos, infographics, and videos, which helps boost sales.


Step 6: Setting Up Logistics

Ozon offers three delivery methods:

  1. FBO: You send products to Ozon's warehouses, and the platform handles all logistics.
  2. FBS: You pack the products, and Ozon takes care of the delivery.
  3. realFBS: You handle the delivery using partner services like CDEK, Boxberry, and others.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners


Step 7. Product Promotion

To attract your first buyers, use Ozon's promotion tools:

  • Participate in sales and promotions.
  • Set up paid advertising through your personal account.
  • Manage reviews to build trust in your store.


TOP-5 Services for Successful Selling on Ozon

MPStats

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

MPStats is an Ozon analytics service designed for tracking and analyzing sales performance on the platform. It offers powerful tools for sellers to monitor the effectiveness of their products, providing detailed information on sales, pricing, trends, and ratings. MPStats is ideal for sellers who aim for continuous growth and want to make the most of data to improve their sales performance. However, the service requires some expertise in setup and analysis, which may pose a barrier for newcomers on the platform.


Moneyplace

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

Moneyplace offers comprehensive solutions for data analysis and improving product conversion rates on the Ozon platform. This service helps sellers not only increase sales but also optimize their product pages to enhance attractiveness and effectiveness. The key feature of Moneyplace is its focus not only on product promotion but also on in-depth market analysis, which assists in building a sales strategy and boosting profitability.


SellerFox

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

SellerFox is an automation service for Ozon that helps sellers effectively manage their products. It includes features like bulk product uploads, price and promotion management, as well as integration with other platforms. The advantage of SellerFox lies in significant time savings on routine tasks such as updating inventory or adjusting prices. The service is perfect for sellers with a large product range who want to optimize their operations and enhance sales efficiency on Ozon.


SalesFinder

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

SalesFinder is a service designed for finding trending products and market demand analysis. It includes features such as demand analysis, product selection, and competitor position tracking, helping identify the most profitable niches. The advantage of SalesFinder is that it is ideal for discovering new product categories and entering new markets. The service is particularly useful for entrepreneurs looking to find relevant and in-demand products for their business, providing a competitive edge in the market.


AdsPower

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

AdsPower is an anti-detect browser designed for securely managing multiple accounts on marketplaces.


It enables effective management of multiple stores without the risk of blocking by creating unique browser fingerprints for each account, preventing their association. This is particularly relevant for Ozon sellers, where one company or individual entrepreneur can register an unlimited number of accounts, allowing business expansion without additional risks.

How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners

Integration with automation tools, such as the free Synchronizer tool, significantly simplifies operations. This feature allows for synchronizing actions across multiple windows, speeding up bulk product uploads and order management.


Additionally, AdsPower's RPA tools provide the perfect solution for managing stores. The ability to configure individual processes helps sellers automate routine tasks and enhance efficiency when working with multiple stores.


The benefits of AdsPower include ensuring anonymity, security, and ease of use. The service is an excellent choice for Ozon entrepreneurs looking to optimize store management, protect data, and maintain confidentiality.


Conclusion

Selling products on Ozon is a great opportunity for business growth. By following the recommendations in this article and leveraging modern tools, you can increase revenue and build a successful store. Use the services provided for market analysis, process automation, and efficient sales management. This will help you optimize operations and reach new heights. Best of luck on Ozon!

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How to Become an Ozon Seller in 2025: A Step-by-Step Guide and Top Services for Beginners