XMP

Automated Optimization

● 24/7 automatic campaign monitoring and optimization (including sub-channels)

● Supports various automatic controls such as:

● Notifications/alerts

● Turning campaigns on/off

● Bid and budget adjustment

Analytics and Insights

● XMP unifies data across advertising platforms, MMPs, and BI all in one place

● Over 200 dimensions, filters, and metrics available to help with your media buying decisions

● Creative analytics that provides actionable insights to help you determine best-performing creatives

Media Buying

● XMP centralizes the management of major global media platforms and SDK ad networks

● Bulk campaign creation across multiple accounts and countries

● Bulk upload ad creatives across all global media platforms and SDK ad networks with one click