What Is Wildberries and How to Quickly Start Selling From Zero?

Key Takeaways:

• Wildberries is a popular platform with a large audience and a wide product range but faces high competition and issues with technical support.
• Ozon offers a user-friendly interface and fast delivery, albeit with higher prices and occasional delays, whereas Wildberries boasts a more diverse assortment and affordable delivery, though it has less detailed filters and charges for returns.
• In 2025, the most in-demand product categories on Wildberries include women's clothing, footwear, home goods, cosmetics, sports equipment, children's products, accessories, electronics, men's clothing, and household appliances.
• To boost sales, it’s crucial to optimize product listings, leverage advertising, analyze data, and efficiently manage stores using AdsPower.

  
  

What is Wildberries?

Wildberries is the largest Russian online marketplace, founded in 2004 by Tatyana and Vladislav Bakalchuk. The company's name translates from English as "wild berries," and it is often informally referred to as "Yagodki" (Berries).

Why Wildberries?

The main reason for Wildberries' popularity is its vast audience. Wildberries continues to be one of the largest online retailers in Russia due to growing demand and popularity.

In 2023, a record growth in orders was recorded—over 1.3 billion, with more than 10 million purchases made daily. In 2024, Wildberries maintains its strong position with 328.7 million visits, confirming its appeal to users due to its wide product range and convenient service.

Advantages of Wildberries

• Huge audience and reach: Wildberries has a large user base, which helps attract attention to your products and expand your customer audience.
• Well-developed logistics: The platform offers efficient and fast delivery, which is crucial for successful sales.
• Low initial investment: Starting on Wildberries doesn't require significant investments, making it accessible for beginners.
• Wide product range: Wildberries offers a variety of products, allowing sellers to offer many different categories and meet diverse customer needs.

Disadvantages of Wildberries

• High competition: Competition on the platform is intense, and you'll need to compete for the attention of buyers among many other sellers.
• Unclear pricing policy: Prices on the platform can vary, making it difficult to set competitive rates.
• Issues with technical support: Users sometimes encounter difficulties when trying to receive quality technical support.
• Difficulties with returns: Processing returns and exchanges can be challenging, which affects overall customer and seller satisfaction.

Ozon vs Wildberries: Which is Better?

What to Sell on Wildberries Market 2025?

On Wildberries, you can sell various products as long as they meet the platform's requirements. Traditionally, clothing has been the most in-demand category, as Wildberries initially started as an online clothing store. However, in recent years, the platform has significantly expanded its range, with home goods, cosmetics, and sports equipment also becoming popular.

Here are the Top 10 Most Profitable Categories on Wildberries in 2025:

1. Women's Clothing
   Women's clothing continues to dominate on Wildberries, with high sales volumes in categories like outerwear, suits, and dresses, which see increased demand due to seasonal factors.
2. Footwear
   Women's footwear makes up a large portion of this category, with sneakers, particularly white athletic models, being especially popular among various buyers.
3. Home Goods
   Home products, including kitchenware, bedding, and cleaning products, show steady demand, with items like mops and mattresses being top sellers.
4. Children's Products
   In the children's products category, various types of clothing, especially for girls, are in demand. Wet wipes and diapers also rank high in sales.
5. Beauty Products
   Cosmetics and self-care items, including Korean and Israeli cosmetics, are in high demand. Top products include restorative hair masks and creams for dry skin.
6. Sports Goods
   In the sports category, products for fitness, tourism, hunting, and fishing, as well as sports nutrition and cosmetics, are in demand.
7. Accessories
   Bags, backpacks, and jewelry lead the accessories category. Seasonal demand for school backpacks and headwear also affects sales.
8. Electronics
   While electronics are not the most popular category, smartphones, laptops, and gaming equipment like PlayStation 5 show good sales due to their high price points.
9. Men's Clothing
   Men's clothing, especially oversized styles and gift items, remains popular. Women often buy men's products as gifts.
10. Home Appliances
    Kitchen, beauty, and health products, such as professional hair dryers and curling irons, occupy top positions in the home appliances category.

How to Open a Wildberries Online Store: Key Steps

Opening a Wildberries store is a straightforward process, but to make your store successful and profitable, there are several key steps to consider.

Step 1: Confirm Your Phone Number

To create a seller account on Wildberries, visit the website or download the mobile app for Android or iOS.

1. Click the "Open a Store" button on the Wildberries website or app.
2. Enter a phone number that will always be at hand — it will be needed for logging into the system.
3. Receive the SMS code and enter it in the pop-up window to verify your number.
4. If you don't receive the SMS, check the notifications in the Wildberries app for buyers.

Tip: First, register a buyer account on Wildberries. This will simplify the process of creating your seller account.

Step 2: Fill in Business Information

1. After entering the code, you will need to select your country of registration.

2. Next, you will need to fill in the company information:

• Provide the Taxpayer Identification Number (ИНН).
• Enter the details of the Primary State Registration Number (ОГРН) and the Tax Registration Reason Code (КПП).
• Specify the form of business organization.
• Fill in the full and short name of the company.
• Enter the full name of the CEO.

After entering all the details, make sure they are correct to avoid any errors during registration.

Step 3: Pay the Security Deposit

The next step will show payment information. You will need to make a security deposit, which costs:

• 10,000 rubles for Russian citizens
• 360 Belarusian rubles for Belarus
• 47,500 drams for Armenia
• 10,700 soms for Kyrgyzstan
• 55,000 tenge for Kazakhstan
• 1,430,000 sums for Uzbekistan

Don't worry about the fee - it's not just a security deposit, but a deposit that is later returned to your personal account. These funds can be spent on advertising and promoting products on Wildberries.

Step 4: Read and Accept the Offer on the Platform

After completing the registration, you will need to review the terms of the offer and accept them. This document is the sole agreement between the platform and the seller, and its terms cannot be changed. You can find the offer in the "Settings" section.

Step 5: Create and Fill Out Product Cards

After registration, go to the "Products" section and select the "Product Card" tab to add or edit the product description, size, color, and other parameters of the item.

Step 6: Choose a Fulfillment Model

Wildberries offers several fulfillment models, each with its own characteristics:

• FBS (Fulfillment by Seller) — The seller handles storage, labeling, and order processing, while Wildberries takes care of delivery.
• FBO (Fulfillment by Operator) — The marketplace handles storage, labeling, and delivery, and the seller only delivers the product to the warehouse.
• DBS (Direct by Seller) — The seller manages storage, packaging, and delivery independently, with Wildberries serving only as a showcase for the product.

The choice of the models depends on your business: if you have your own warehouse, FBS will suit you, if you need more automation - FBO, and if you want to fully control all processes, choose DBS.

5 Effective Ways to Boost Sales on Wildberries

To improve the visibility and rankings of your products and increase customer exposure, a comprehensive store optimization strategy is essential. Let's explore key steps that can help enhance your sales on Wildberries online.

Optimize Product Listings

• High-Quality Photos: Use professional, high-quality product images from different angles. Include photos that demonstrate the product in use so customers can better visualize it.
• SEO Descriptions: Write detailed and unique product descriptions, including keywords that users may search for. Make sure the text helps the buyer understand the benefits of the product.
• Accurate Specifications: Fill in all the fields with the product’s specifications. The more accurate the information, the easier it will be for the customer to make a purchase decision.

Internal Advertising Launch

• Search Advertising: Utilize advertising spaces in search results. Automated bid managers help optimize bid management and expenses.

• Product Page Advertising: Show products in promotional blocks on other sellers’ product pages to attract attention from the target audience.

• Thematic Promotions: Place discounted items on the homepage and in categories — an effective but more expensive promotion method, popular among large suppliers.

Attract Traffic from External Channels

• Through targeted advertising on social media platforms (such as VK, Instagram, Facebook) and publishing engaging content (product reviews, testimonials), you can drive targeted traffic to your Wildberries store.
• Setting up contextual advertising in Yandex.Direct using relevant keywords and remarketing helps attract visitors who previously did not make a purchase.
• PromoPult allows you to automate advertising across different platforms, increasing reach and optimizing your budget.

Analysis and Control Using Wildberries Analytics Services

Monitor product turnover, test pricing strategies, and manage inventory. Use analytics services like MPStats to track products and analyze competitors. This will enable quick responses to market changes and help maintain a competitive advantage.

Managing Multiple Wildberries Online Stores with AdsPower

AdsPower is an antidetect browser designed for the secure management of multiple stores on marketplaces, including Wildberries.

Benefits of AdsPower:

1. Unique Browser Fingerprints: AdsPower creates unique fingerprints for each account, allowing you to manage multiple stores without the risk of account suspension or association.

2. Integration with Automation Tools:

• The Synchronizer tool enables synchronization of actions across multiple windows, speeding up bulk product uploads and order management.

• AdsPower's RPA allows you to configure individual processes, helping sellers automate routine tasks and increase efficiency in managing multiple stores.

3. Ensuring Anonymity and Security: AdsPower protects data and ensures confidentiality, making it an excellent choice for Wildberries sellers looking to optimize their store management.

Conclusion

Wildberries offers vast opportunities for sellers who are ready to keep up with trends and take full advantage of the platform. By following simple yet effective steps, you can not only successfully launch a store but also significantly boost sales. Be creative, leverage advertising, and use efficient management tools like AdsPower, and your business on Wildberries will surely thrive!