Taboola vs Outbrain: What are the Differences and How to Monetize

Brief Overviews and Key Differences

While both Taboola and Outbrain aim to provide high-quality native advertising services, their offerings differ in some significant ways. Let's begin with a brief overview of each platform.

Taboola

Taboola is a native advertising platform that promotes sponsored content across many high-traffic websites. It is widely recognized for its content discovery tools, which serve recommendations like articles, videos, and advertisements to users based on their browsing behavior.

Outbrain

Outbrain, like Taboola, focuses on delivering native ads through content recommendations. It helps publishers place ads that seamlessly blend with the user experience by showing content that readers find interesting.

Now, let's take a look at the key differences between the two platforms.

Taboola vs Outbrain: Which One is Better for Publishers?

Choosing between Taboola and Outbrain largely depends on your website's type of content, audience, and traffic volume. Below are some factors to consider:

• Audience Reach: Both platforms have extensive networks, but Outbrain leans towards premium publishers and higher traffic sites. This makes it an ideal option for large websites with a steady stream of visitors. On the other hand, Taboola's broad range of publishers means it is open to smaller publishers and offers better flexibility in content types.

• Ease of Use: Both platforms offer intuitive dashboards, but Outbrain may have stricter content requirements. Taboola tends to work well with a wider variety of websites, particularly those involved in e-commerce or product recommendations.

• Revenue Potential: When it comes to revenue, larger sites may find Outbrain more lucrative due to its exclusive partnerships with top-tier publishers. However, smaller to mid-sized websites can benefit more from Taboola's lower entry barrier and diverse range of advertisers.

Both Taboola and Outbrain offer excellent opportunities for publishers to monetize their content through native advertising. However, the right platform for you depends on the nature of your website, its traffic, and the type of content you produce. Taboola is often more flexible for smaller publishers and e-commerce platforms, while Outbrain offers premium placements for large news sites and high-traffic blogs.

By leveraging the strengths of these platforms and optimizing your ad strategy, you can boost your earnings and create a sustainable revenue model through native advertising. Now, read on to find ways to maximize the benefits!

How to Earn More Money with Outbrain, Taboola or Other Native Advertising Platforms?

If you're looking to boost your earnings through native advertising platforms like Taboola or Outbrain, the key is optimizing your content and ad placements. Here are a few strategies to help you get the most out of native ads:

1. Focus on High-Engagement Content

Native advertising thrives on user engagement. The more engaging and valuable your content, the higher the likelihood of users interacting with the ads on your page. Publishers should prioritize creating content that resonates with their audience, whether it's news, how-to guides, product reviews, or engaging videos.

Content Optimization Tips: Create attention-grabbing headlines and use high-quality visuals. Content that is informative, educational, or entertaining generally performs better, increasing the chances that users will engage with native ads. Additionally, regularly update your content to keep it fresh and relevant to your audience, which can lead to higher engagement and more ad clicks.

2. Optimize Ad Placement

Ad placement is crucial in native advertising because it determines how visible and clickable your ads are. Both Taboola and Outbrain offer flexibility in how ads are presented, and where they are positioned on a page. The key is to find the balance between visibility and user experience.

Ads placed in non-intrusive but prominent positions, such as in-content ads or end-of-article widgets, typically see higher click-through rates (CTR). You should also experiment with different ad formats, such as in-feed ads, video ads, and sidebar widgets. Both platforms offer A/B testing features, allowing you to compare different ad placements and formats to identify the most profitable setup.

3. Experiment with Different Content Types

Different types of content perform better on each platform. For example, Taboola excels at recommending videos and e-commerce products, while Outbrain works well for news stories and editorial content. Experimenting with different types of content can help you maximize earnings.

4. Increase Traffic Through External Channels

Driving more traffic to your website is one of the most straightforward ways to increase revenue from native ads. The more visitors you have, the more clicks and impressions your ads generate. Here're some sources you can use to drive traffic:

• Social Media: Promote your content on social media channels such as Facebook, Twitter, and LinkedIn can be an effective way to drive traffic back to your site. Crafting engaging social media posts that link to your articles or videos will help boost visitor numbers and, ultimately, your ad revenue.

• Email Marketing: Build an email list allows you to send out regular content updates and drive loyal readers back to your website, where they can engage with your native ads.

5. Leverage AdsPower to Boost Traffic and Revenue

For publishers managing multiple websites and native advertising accounts, using tools like AdsPower can take your monetization strategy to the next level. AdsPower is an anti-detect browser designed for efficient multi-account management, allowing you to scale traffic while remaining undetected by ad platforms.

Here's how AdsPower can help you increase your revenue:

• Multi-Account Management: For publishers and advertisers managing several websites or campaigns on platforms like Taboola and Outbrain, AdsPower allows you to operate multiple accounts efficiently. Each browser profile within AdsPower is assigned a unique browser fingerprint, preventing ad platforms from detecting that the same user is managing multiple accounts. This can be extremely useful for running separate campaigns for different websites or ad categories simultaneously.

• Running Multiple Social Media Accounts: Social media plays a crucial role in driving traffic to websites and native ads. AdsPower enables publishers to create and manage multiple social media accounts. This helps you promote content across several social media platforms, increasing your site's exposure and bringing more visitors. More traffic equals more clicks, and therefore, higher ad revenue.

• Simulate User Engagement: With distinct browser fingerprints, browser profiles can mimic thousands of independent users. Integrating with proxies can take this step further. This helps you driving up page views, engagement metrics, and, most importantly, the number of clicks on your native ads. Higher organic traffic, in turn, can attract more advertisers to your site through Taboola or Outbrain. More advertisers mean more competition for ad space, which could result in higher CPC bids and, ultimately, greater earnings.

6. Monitor and Optimize Your Campaigns

To maximize your revenue from native ads, you need to constantly monitor the performance of your campaigns. Both Outbrain and Taboola provide detailed analytics and reporting tools to help you track your progress.

• Key Metrics to Track: Pay attention to click-through rates (CTR), cost per click (CPC), and overall revenue. By tracking these metrics, you can identify which campaigns are performing well and which need optimization.
• A/B Testing: Regularly run A/B tests to experiment with different types of content, ad placements, and formats. This will help you refine your strategy over time and find the most effective combination for maximizing earnings.

7. Diversify with Other Native Ad Networks

While Taboola and Outbrain are the dominant players in native advertising, there are other platforms worth considering if you're looking to diversify your revenue streams. Check out our article on the Best Native Advertising Platforms for Publishers.

FAQs

Is Outbrain owned by Taboola?

Although there were talks of a merger between Taboola and Outbrain in 2019, the deal was called off in 2020. Therefore, Outbrain is not owned by Taboola; they remain separate entities, competing as two of the largest native advertising platforms.

Is there any alternative to Outbrain and Taboola?

Yes, there are several alternatives to Outbrain and Taboola that publishers can explore. Some popular options include:

• Google AdSense: Known for its vast reach and easy integration, it's a great option for those starting with native ads.
• MGID: Offers a variety of native ad formats and is popular for its global reach.
• Revcontent: Known for premium partnerships and high engagement rates.

These platforms provide different features and benefits, allowing publishers to diversify and maximize their ad revenue. For a detailed list of native ad platforms, check out our article on the Best Native Advertising Platforms for Publishers.